Qualtrics { Review }

Qualtrics survey software from Utah-based Qualtrics is an excellent web-based survey software package that offers a fantastic array of question types, a well-designed survey development interface, good fielding/survey promotion capabilities and a powerful reporting engine. It has both panal management features and multi-users capabilities and should definitely be a contender if you’re a corporate research department or academic organization looking for a survey system.

Qualtrics offers a lot of different questions types. More, perhaps, than I remember seeing in any other program. A lot of these are variations on old favorites (there are 21 different multiple-choice question types, 13 matrix type questions, 11 constant-sum type questions, 12 rank order type questions and 5 different text entry questions — and that doesn’t even include the “Pick, Group and Rank” questions, the “Side by Side” questions or the “Drill Down” questions. Without listing all of them in all of their variations, I think it is safe to say that Qualtrics has all of the standard question types covered.

 

The Qualtrics survey system has a few more question types that are worth noting — the “drill-down” question type does exactly what it says — your survey might ask for a country, and after they do the dropdown right below shows them cities within just that country to choose from. “Gap Analysis” questions let respondents answer a question and then automatically asks them to explain their answer if they rate it positively or negative (depending on which you choose). Qualtrics also has a “timer” question type that will keep track of how long they spend on a page, and a “Meta” question type that will automatically insert all of the respondent’s browser related information in the response data (browser type, browser version, operating system, screen resolution, etc).

 

Qualtrics offers a “Conjoint” type question which asks you to first specify all of your attributes and then the levels for each. It is fairly easy to configure, although inserting it in the survey is a little awkward (it doesn’t appear into your list of questions — you have to insert it using the “Survey Flow” page). It appears to use a form of adaptive conjoint methodology (which includes a little max-diff) which can be great for evaluating product features but not so accurate for pricing research. Qualtrics also offers a Conjoint analysis question which actually seems pretty robust.

 

Custmer Satisfaction Surveys in Qualtrics:

What keeps your business alive and kicking? The customer!Customer satisfaction has been defined as, “The state of mind that customers have about a company and its products or services when their expectations have been met or exceeded.” You can keep you customer satisfaction levels high by providing your customer with a great product or service.

Typical satisfaction measurement questions used by Qulatrics are :

•Overall, how satisfied are you with (brand name)?

•Would you recommend (brand name)?

•Do you intend to repurchase (brand name)?

Qualtrics 360 degree feed back works like a 360° assessment tool should, but few others can. It lets you configure your content, streamline your feedback and centralize your entire evaluation process.

It's not a theoretical evaluation. It's a practical one.

When you sign up for a Qualtrics account, you are generally allowed to have an unlimited number of users and can create an unlimited number of responses. A certain amount of service is included, and a certain number of custom templates will be included depending on the package that you purchase. Your account will generally be priced based on the number of responses you want to collect over the course of the year.

Qualtrics isn’t cheap — accounts tend to start at around $10,000 and go up depending on the number of responses you want to collect. Qualtrics will give you a quote based on what you’re looking to do

There is a lot to like about the Qualtrics survey software system. The questionnaire features and questionnaire development environment is among the best thatin a web-based application. The reporting capabilities should please anyone who is into that sort of thing, and the system provides for both panel management and multi-user account capabilities.